The UK-based Now That’s What I Call Music! has released a free, ad-supported tier on its music-streaming service, the Now Music App.
Company officials announced the free tier’s debut this morning. As is also the case with Spotify’s free edition, Now Music’s non-subscription version enables listeners to enjoy shuffle play, but not playlists or personally selected songs. Ads will occasionally play between tracks, in the app’s free variation, which Now That’s What I Call Music! has already released.
Now Music’s paid version, for its part, costs $6.20 (£4.99), but allows users to listen offline, enjoy individual songs and playlists, avoid ads, and more. For reference, Spotify Premium costs $12.42 (£9.99) in the United Kingdom, as does Apple Music.
At this point, it’s unclear if Now is encroaching on the turf of heavyweights like Spotify and Apple Music. But the hits-heavy streaming approach is certainly worth watching.
Addressing the launch of Now Music Free, Senior Digital Director Alex McCloy said, in part: “Now Music has a familiarity for millions of people and has been a trusted music brand since the 1980s; from vinyl to CDs and now streaming, we are continually developing Now Music and our latest Free tier captures the fun of the Now brand in an easy to use format.”